IIC Partners

By IIC Partners
June 23, 2015

The luxury industry has undergone a series of dynamic changes in the past 20 years. Economic trends, digital transformation and evolved consumer habits are slowly creating a new competitive landscape where traditional strategies will not be enough to maintain healthy growth and profitability. Selling a dream, representing a lifestyle and neglecting the power of digital media are no longer the keys to leading a successful luxury brand. 

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