IIC Partners

By IIC Partners
April 22, 2015

As a part of our ongoing Emerging Leadership Series, IIC Partners has published “Inside Ferrari: Expanding a Luxury Brand in Asia Pacific” an interview with Herbert Appleroth, CEO of Ferrari Australasia. Mr. Appleroth provides us with key insights on the challenges of expanding a luxury brand in Asia Pacific, and offers his unique perspective of the automotive industry.

The interview with Mr. Appleroth explores:

  • Trends that will drive demand for luxury goods in 2015
  • How Ferrari retains high performing talent
  • The current state of the automotive industry
  • The most challenging facet of being CEO of a luxury auto brand

Inside Ferrari Cover.png 

Download the full article. 


Latest Articles

More thought leadership

Get the latest news in Executive Research thought leadership, white papers and industry reports. Sign up for premium content.