David spent 35 years in marketing and general management in the food industry at company and corporate level, with organisations such as Cadbury, RHM and Sharwoods, where he was Managing Director before running Sara Lee Bakery, and latterly the then Northern Foods Division which encompassed milling, Fox's and Elkes biscuits and frozen foods (Green Isle/Dalepak). Previous roles also include non-exec director at Wm Jackson Food Group, Chairman of Northern Foods pension fund, Council Member at Food from Britain, Advisory council of Leeds University Business School.